MÕJU

Mõju was a project designed for social impact. Mõju is aimed at an elderly South Asian demographic suffering from dementia, including their carers and families.

I came up with the concept, after volunteering at a local charity and seeing how much they do for the BAME (Black, Asian and minority ethnic) community, this is an area, which is usually left out as they are thought to ‘look after their own’.

After thorough research and testing, Mõju was developed – a bespoke sensory stimulation kit that provides a dementia sufferer a means to communicate by evoking the sense of nostalgia.

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